SHIFT

Naia Materialism

Drivers of
Change

Our age is defined by the large scale impacts of human actions which have come to define the very nature of life on earth. To counter this, a new global awakening is in the process, creating more conscious consumers and pushing the frontiers of packaging materials.

The Anthropocene

A new geological epoch where humans have become a geological force, shaping the planet and its processes.

Naia consumer

The new-age consumer is hyper-aware of the impacts of corporations on the environment and supports companies that are sustainable.

Global Discourse

International agencies and nations have come to the consensus that it is imperative to minimise human impacts on the planet to address the urgency of climate change. Our future depends on immediate action.

The UK will host the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow on 1 – 12 November 2021.

Material Advancements

From fungi to coconut husk, no frontier is being left unexplored when it comes to sustainable packaging materials. Plastic is passé. The buck doesn’t stop at the packaging. We are exploring solutions that will change the way we live as a species. A future where we wear clothes made from carbon dioxide and order a beef burger made from plant protein from a fast-food chain is not too far away.

Denmark’s top food retailer, Coop, was the first to remove the known human health hazards in microwave popcorn bags. The company shifted from the grease-proofing packaging additives linked to a host of issues from cancer to endocrine disruption to a package comprising only bio-based, cellulose fibres and paper.

STORIES THAT CAUGHT OUR EYE