SHIFT

Naia Materialism

The New Reality

The future is smarter and all about closing the loop. We are experimenting with new materials and trying to make our economy gentler on the planet. Reducing waste and cleaner supply chains are in focus.

INSIGHTS
CLOSING NOTE

From the biscuit box to the shopping bag, it all feels earthy and natural.

Imagine a time, not too far away from now. Almost all the packaging material you use is made out of natural materials. From the biscuit box to the shopping bag, it all feels earthy and natural. You order something online and it arrives by drone. The packaging comes with a message printed on it- “Plantable cardboard. Plant this and grow a little garden.” Welcome to the age of Naia Materialism.

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