SHIFT

Saudade Artistry

INTRODUCTION

Saudade is a deep emotional longing for something or someone absent. It is a craving for happiness that has passed or never existed in the reality around us.

With the onset of 2020 lockdowns, Saudade became an art form penetrating the domains of travel, performing arts, food and beverage, family life and morning to night experiences.

Where things are going

Luggage

Then

Heavy Baggage
for Four Days Trips

Now

Staycations for
Week or Month

Later

Year – Long Staycations

Travel

Then

Visiting
Physically

Now

Experience in
VR

Later

Workstations 

Concerts

Then

Frugal

Now

Materialist

Later

Conscientious

Movies

Then

Going to the Theatre

Now

OTT Platforms and Party Extensions

Later

Communities Experiencing Party Extensions on OTT

Restaurants

Then

Candlelight Dinners

Now

Sharing Dining Experience over Video and Sending Home Cooked Meals Via Online Deliveries.

Later

Home Becomes a Fine Dining Destination.

Shopping

Then

Window Shopping and Buying from Market place / Malls

Now

Virtual Trial Rooms and Home Deliveries

Later

Complete Online Shopping Experience

Family

Then

Staying Together

Now

Nuclear Families

Later

Individuals Staying Alone with Personal Themed Interiors, Connecting Once
in a While.

Karan used to book window seats. He loved being lost amidst the joy of travel but a continuous stay at home lifestyle made him think about other options. He would scroll through Instagram and chanced upon online travel writing courses to chisel his skills.