SHIFT
Saudade Artistry
Drivers of
Change
Experiencing a concert or a movie, travelling to a destination with leave from work is becoming a thing of the past. We have found ways and modes of work where travel is a companion and lifestyle and we can experience concerts in real-time from the comfort of our rooms.

Instagram handles on international metros and multiple Indian cities now promote visual escapades. This greets and transports an individual into a feeling of travel. On Tripoto for instance, during the lockdown, there was a 2D static image of a bus on a hill station with animation of smoke from a chai cup and background sound of “chai chai chai” and ambient sounds. To keep the feeling alive there was food for thought. There were travel based interviews with hoteliers and hospitality icons on Instagram by multiple travel bloggers.
Unwinding in nature and reconnecting with physical experiences breaks the monotony of work from life, boosts creativity, restores mental health. It creates restful states and productivity. From workstations to staycations to making digital and offline spaces travel destinations in itself, there is now scope for unlocking potentials all around us.
STORIES THAT CAUGHT OUR EYE

How virtual concerts became the new normal in 2020
Hit hard by the pandemic and lockdown, the music industry experimented with online concerts and live-streaming.
Mint Lounge

Musicians are figuring out what concerts look like during the pandemic
Coldplay’s Chris Martin played for thousands of fans last month on Instagram.
Marketplace

How Dubai’s events sector is reimagining the industry
Since the UAE reopened to international visitors in July, the authorities have been examining how gatherings can take place.
Entrepreneur Middle East

‘Why I recreated my local pub in virtual reality’
The coronavirus lockdown has seen pubs and bars closed in the UK, but one man has missed his local pub so much that he decided to recreate it in virtual reality.
BBC News